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Performance Advertising

Performance marketing is a data-driven strategy aimed at maximizing ROI by precisely targeting and optimizing advertising efforts. It leverages various digital channels such as PPC, SEO, and social media to deliver measurable results. Effective performance marketing relies on analytics, audience segmentation, and continuous optimization to achieve business objectives.

Cost Per Leads (CPL)

Cost Per Sales (CPS)

Cost Per Click (CPC)

Cost Per Acquisition (CPA)

Cost per Installation (CPI)

Programmatic

Programmatic advertising is a data-driven approach to digital marketing, automating the buying of online ad space. It uses real-time bidding and algorithms to target specific audiences, optimizing campaigns for efficiency and effectiveness.

DSP

SSP

DMP's using Ai

Audience Segmentation

Native

Native is the digital advertising where it adeptly merges the platsforms'exsting content with the user browsing journey.It takes advantage of the natural appearance of a web page or site to promote sponsored content.

Demographic

Interest based

Contextual Targeting

Lookalike Audience

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Mobile DSP

A Mobile Demand-Side Platform (DSP) is a vital tool for website owners seeking to optimize mobile advertising. It enables precise targeting, real-time bidding, and data-driven insights, enhancing ad campaign effectiveness. Mobile DSPs help websites connect with their mobile audience, ensuring cost-efficient and results-driven marketing strategies.

Audience Targeting

Real-time buying

Data collection

Real-time buying

Optimization

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Performance Advertising

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